Coupons are often touted as great money savers and the greatest way to save on groceries, household supplies, even clothing and home construction. Need some eyeglasses? There is certain to be a coupon for it. Whatever your needs, you can find a coupon for some supplier.

The way that coupons are touted by some finance and budget advisors, you would spend half of your Saturday scouring the internet and newspapers looking for the best deals and clipping coupons. This is a waste of your time! How much will you really save if you clip all of the coupons that you find for items you like or need?

Firstly, look at what the deals are that each coupon shows. Now ask yourself if you really need the items on the coupon. If the answer is “no” then you aren’t saving anything, since you are either wasting money on something you don’t need (so you are throwing money away), or you have just wasted your time with the coupon. Don’t clip it or give it a second glance. Coupons are really just advertisements that are used in order to get new sales or promote customer returns and loyalty. And they are effective advertising!

The key with coupons is to know ahead of time what you need and stick with that, only. Most people will use coupons for groceries, as these are the most common coupons that we see. And they are the easiest to find. They lure you from grocery store or brand to another. And sometimes they include special offers that entice a person to buy more than what would normally be needed or used. For example, the grocery store that I shop at often has a special marked down price on items if they are bought in certain quantities, such as $1.00 each if bought in groups of 3; $1.28 for a single item. If you don’t need 3 of the items, why would you buy 3? You’ve just spent $1.72 on something that you didn’t need, and are likely to throw at least one of those three away. This means that you would have spent $1.50 each for the two that you did use. So where are the savings? Of course if you were going to buy the 3 items in the first place, then you will save.

This same grocery store has a large bulletin board posted directly inside the entrance of the building filled with coupons that you can tear off and use for the trip you are going on that day. This is very clever of them, as all of these items are then advertised and the coupons often entice people to buy items that they wouldn’t otherwise. But you won’t fall for that, will you?

The point is to not use coupons except for items that you would already buy!

In order to do that you have to have certain strategies whenever you go shopping or even looking for coupons. The first thing is to make a list of what you need. Complete the list before you look for coupons. Then when you look for coupons seek only those items that are on your list! It doesn’t matter if you see a great deal on something that isn’t on your list that you might like. It isn’t on the list, so you don’t need it. Don’t buy it! Don’t even think about buying it.

Advertisers love coupons and special offers, because these things really do get people to buy things that they don’t need. Take a look around your house and the homes of your friends. Guaranteed that you will see many things there that are never used – probably aren’t even thought of – and serve no purpose. But they looked cool at the time, maybe they were a fad, the advertising for them was good, and they weren’t expensive. And that’s why they were bought. And how much money over the months and years is wasted on buying things that aren’t needed? Do you really want to keep following that pattern?

Coupons and special offers are useful. They allow you to try new brands that you wouldn’t normally buy. [We all already know about brand names being overpriced.] This really won’t make a difference to your pallet, but it can make a difference to your budget, if the special offer or coupon makes the brand name cheaper than what you normally buy. And that is always a good thing!

Remember, there are three steps that must be followed:

1. Make a list
2. Find any coupons that are on that list only.
3. Cut your cost by using the coupons on items you would already buy.

People spend money on the most amazing things! Items that add no use or value to life, yet they will waste precious dollars on them, when those dollars could be used for more precious and lasting items, things that actually contribute to their lives. Here is my list of several of these things.

1. Knick knacks. These are the decorative items that are cheap, put onto shelves and walls for decoration, but have little true aesthetic value, and are often thrown away or junked after a couple of years, because you just get more knick-knacks to take their place. A complete waste of time and money. Whoever invented this crap was a genius, because he parted people from their good money and sold them something worthless. Don’t buy these!
2. Rice cookers. Rice cooks fine in a pot or even in the microwave (if you know how, so I’ve heard. I don’t know how.). Why buy a special pot just to cook one thing? Slow cookers are not to be confused with rice cookers. While similar, they aren’t exactly the same. And a slow cooker can be used for rice as well as many other foods!
3. Flower bouquets. I know this on is contentious. What person doesn’t like to receive flowers as a gift, simply because it shows that someone really cares? But aren’t there better things that someone can give? I think it’s a waste of time to buy something that is only going to get thrown away a few days later, because it dies. If I buy someone flowers, I’d rather buy a potted one, because at least that has a chance of lasting a while!
4. Happy Meal Toys. Yes, the kids love these. But they really are junk. They’re not meant to last, and the kids end up losing them or breaking them in a week or two. They don’t last long at all, and kids tend to have enough toys anyhow. Just don’t bother with this crap. Actually, I think Happy Meals are a waste of money, too. If you must eat at McDonald’s have a look at the bargain menu. You can get more from that, and it’ll cost less. I admit that I will occasionally take my kids there for a treat. And even I will buy 2 of the bargain chicken sandwiches, which fills me right up and costs less than one regular burger or chicken sandwich.
5. Directory Assistance. Bet you didn’t expect to see that one here! Directory assistance costs (where I am) 75 cents just for one look up. I get a phone book for free. And when I’m out somewhere and need a number, there is usually a phone book within a very short distance of where I am. And if I have a smart phone I can probably look up the number for free on the internet. Unless I’m making over $45 per hour after taxes, it’s worth my time to spend the extra minute looking the number up myself. After all, that’s how much I’m actually paying for the service!
6. Taxi Cabs. Well, this isn’t always the case. But a lot of people use these for simple trips when it would be more economical to use other modes of transportation. Taxis should only be used when they are the most practical and economical mode of transportation under the circumstances. A good time to use them is when you know you are going to a party and will be imbibing more than makes it safe to drive. That way you have the safety of the taxi to get you home alive and well. Any other time is a waste of money, unless it truly is an emergency that you need to get somewhere fast! And the only thing I can think of then is if your job is on the line.
7. Magazine subscriptions. Another thing that people will spend money on and not really use. Most of these just languish in a pile and eventually get thrown out. Even newspaper subscriptions are rarely utilised by most people. We just don’t have the time to read them any more. And when we do, they are available on the internet for less (even a subscription to your favourite online magazine usually costs less than the paper version). Not only is such a subscription a waste of money, it’s a waste of the environment. Go digital. [The only magazines I get are kids magazines, Chickadee and Owl, because my kids actually read them and enjoy them.]
8. Cable TV. I know, I know…. It’s cheaper than going out to the movies and renting videos. This one is controversial, as it’s something that a lot of people really do use for entertainment. I admit that I have it, but only because of my roommate. He’s an addict, and it was agreed as part of his rent. There are so many other things that you can do with your time, things that are more productive, fun, healthy, entertaining, and overall better for you. The only reason I own a TV is to watch movies. And those I borrow from friends, library, and relatives. And occasionally watch on TV. Cable is almost completely unnecessary.
9. Bargain DVDs. Well, not always. But unless you’re going to watch it repeatedly, there really isn’t any point in buying a DVD in the first place! I’ll buy these for the kids, because I know they’ll watch them over and over again. But do I really need to buy some cool movie in order to watch it? Better to wait until it’s out on TV. And even then I’m likely to have watched it at a friend’s place first. Or my roommate will rent it. Then I’ll borrow it from him. Or the library will get a copy. Yes, I like the library – free movies, books and music! (Although I rarely borrow music from the library – I’m happy with the radio for the most part. We have some great local stations, and I listen through the internet, too).
10. Candy. Okay, a lot of people might hate me for saying this. Most candy is nothing but sugar. It has no nutritional value whatsoever. It’s empty calories and is just plain bad for you! If you’re hungry, eat something useful. The occasional bit of chocolate, pudding, cake, pie or ice cream won’t hurt, but eating foods that are almost pure sugar is just a waste of money and hurts you more than anything else. Don’t do it!

I know that there are a lot of things that I could add to this list. How about you? What are a few things that you think are a complete waste of money? What would you add to the list? Do you agree or disagree with what I say above?

Another thing to consider when analyzing your expenses is to look at those items that are highest on an annual basis. Are there ways to cut those down overall? Groceries is certainly going to be one of those. As I’ve mentioned before, there are several ways to cut down on your grocery bills.

1. Start by looking at what you’re really eating. Are you buying gourmet items that tend to cost more? What about instant meals? Again, these cost more, and you can make your own at home with a couple hours work and a freezer to store the meals for a couple of weeks.
2. Look at the brands you are buying. Generic brands are often the exact same product as one of the name brand products, simply repackaged in order to get the market for those who are being more frugal.
3. Check out what coupons are available for the kinds of groceries you normally buy. Don’t buy something just because it has a coupon – yes, people do this. Only buy what you really need and don’t go overboard. One place I looked online for coupons is MySavings.com. It’s okay, but you’d have to see for yourself, as it varies depending on where you live.
4. Shop at the grocery store with the lowest prices. Surveys have shown that prices on the exact same grocery cart can vary by as much as 30% depending on what store you are shopping at.

Examine all of your expenses. If you spend too much on clothing, then you need to know why. Are you really hard on clothes and buying styles that just wear out too quickly and therefore you have to replace them too often? Or are you buying fancy clothes, and a too many for what your needs really are.

Identify your want versus needs. This is crucial to stay within a budget. Wants are those items that we desire but are not necessary in our lives. Most of the things that we spend money on are actually wants. You need to decide which of those are flexible or expendable and then see where you can cut back, of necessary. Needs are those things that you just have to have in order to survive. But this also means that there is some overlap. Sometimes we need a car in order to make a living. But we don’t need an expensive SUV, only something large enough to get us by. Nobody actually needs an SUV that I have ever seen. And I challenge anyone to prove, beyond a doubt, otherwise.